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Dumfries and Galloway 2008 Area Board Winners – Camorra from
Link Teacher: Mrs Jan Kilmurry-Webley
Business Advisors: – Mr Bob Gray and Ms Susan Garnsworthy
Team Members: Nina Kilmurry-Webley, Eilidh McCormick, Simon Loudon, Douglas Muir, Sherie Wallace, Greig Millar, Rachel Guzowski, Nicola Gibson, Ewan McCaig, James McMinn, Karen Howie, Jayde Easingwood, Kristopher Ruddick and Jonathan Jamieson
Camorra produced limited edition t-shirts designed by Glasgow School of Art design graduates. Camorra is actually the name of a mafia group, which they chose to adopt to show that they were serious about business (although not organised crime!).
They decided that the name and Godfather-inspired image of a horse’s head gave them a distinct 1940’s style identity. They came up with this idea after brainstorming as well as the idea of their product of limited edition t-shirts. Some students wanted to study at the Glasgow School of Art and went to a show there. As a result they had the idea of getting some of the students to design their t-shirts.
Although they started with a large number of people, several left, but this left them with a closer, core team. They had a big product launch of their t-shirts and got them made to order which allowed them to control the quality. They manufactured them in house according to set colours/prices added a care label to show the product care for each item. As each t-shirt was limited edition, it had an individual product number.
To market the product, they had a website which provided them with the platform to sell to a worldwide audience and all over
To get their initial revenue, they got a loan, sold shares and held a Hallowe’en Disco in school.
Their biggest challenge came when their Finance Director resigned in January and deleted all their accounts! The Deputy was duly promoted and took over, thankfully he had a paper record of it all so all was not lost! The team members felt the Company Programme gave them a valuable insight into the world of business in that they would be judged only by their results.
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